Movio

Movio, a global leader in marketing data analytics and campaign management solutions for the cinema industry.

Key Points:

Purpose: Movio revolutionizes how the film industry engages moviegoers by leveraging comprehensive audience data to drive personalized marketing, boost box office revenue, and enhance cinema experiences. A brand of Vista Group International Ltd (NZX:VGL, ASX:VGL), it empowers studios, distributors, and exhibitors with data-driven insights.

Core Features:

Movio Research: The industry?s definitive theatrical audience research platform, powered by near real-time ticket purchase data from millions of moviegoers. It analyzes historical audience behavior to predict attendance, model audiences for future releases, and select data-driven comparable titles using a proprietary Propensity Algorithm. Contains the world?s most comprehensive moviegoer dataset, covering over 100 million profiles and 750 million behavioral/transactional records across 5,000+ titles.

Movio Cinema EQ: An intelligent analytics and campaign management tool for cinemas, building on over a decade of expertise. It uses the Propensity Algorithm to predict moviegoer preferences, delivering tailored campaigns via automated Journeys. Testing showed an 18% uplift in clicks and 28% in revenue compared to editorialized versions.

Movio Media: A studio marketing solution accessing over 10 million moviegoers in the US and UK, linked to 350 million transaction records from 4,600 films. Its AI-based recommendation engine targets likely audiences across digital, TV, and social media to maximize box office revenue.

Audience Insights: Provides detailed weekend box office breakdowns (e.g., Kraven the Hunter attracting frequent male moviegoers in the US). Awards like the Movio Audience Awards highlight trends, such as The Super Mario Bros. Movie drawing infrequent moviegoers (+23% vs. 2023 average) or The Little Mermaid achieving an 82% higher session box office.

Benefits:

Personalization: Connects moviegoers with ideal films via tailored campaigns, improving engagement and loyalty.

Revenue Growth: Data-driven tools increase ticket sales, with studios and cinemas reporting significant uplifts (e.g., 5.9x higher visitation for targeted audiences).

Efficiency: Automates marketing workflows, reducing manual effort and enabling real-time campaign adjustments.

Global Reach: Operates in Auckland, London, Los Angeles, Shanghai, Sydney, and Mexico, serving a global client base.