Census

Census ? Universal Data Activation Platform

Census is a modern data activation platform designed to unify, enhance, and activate data across various business tools. By leveraging Reverse ETL and AI-powered features, Census enables organizations to transform their data warehouses into actionable insights, facilitating real-time decision-making and personalized customer experiences.

What Is Census?

Census offers a Universal Data Platform that bridges the gap between data warehouses and operational tools. It allows users to sync data from sources like CRMs, spreadsheets, and databases to destinations such as marketing platforms, CRMs, and analytics tools. With features like AI Columns and Audience Hub, Census empowers teams to enrich data, build dynamic segments, and activate insights without extensive technical expertise.

Key Features

1. Reverse ETL

• Sync data from your warehouse to over 200 business tools using SQL, ensuring consistent and up-to-date information across platforms.

2. Live Syncs

• Activate data instantly with real-time Reverse ETL, enabling timely updates and actions based on the latest data.

3. Audience Hub

• Build dynamic audience segments directly on your warehouse with a visual builder, eliminating the need for code or CSVs.

4. AI Columns

• Enhance your data using AI-powered columns for tasks like audience segmentation, intent scoring, and churn prediction, leveraging models from OpenAI, Anthropic, and more.

5. Embedded Data Sharing

• Share data with external customers and partners securely, facilitating collaboration and data-driven partnerships.

6. Data Governance and Observability

• Monitor, troubleshoot, and create alerts for data pipelines, ensuring data quality and compliance across your organization.

Who Is It For?

• Data Teams: For managing data pipelines, ensuring data quality, and enabling data-driven operations.
• Marketing Teams: To build and activate audience segments for personalized campaigns.
• Sales Teams: For syncing enriched customer data into CRMs to prioritize leads and opportunities.
• Customer Success Teams: To access up-to-date customer information for proactive engagement.
• Product Teams: For analyzing user behavior and feedback to inform product development.

Benefits of Using Census

• Unified Data Activation: Centralize and activate data across all business tools, breaking down silos.
• Real-Time Insights: Leverage live syncs to ensure teams have access to the most current data.
• AI-Enhanced Data: Utilize AI to enrich and analyze data for deeper insights and predictions.
• No-Code Solutions: Empower non-technical users to build segments and activate data without coding.
• Scalability: Accommodate growing data volumes and user bases with robust infrastructure.
• Security and Compliance: Maintain data governance with enterprise-grade security features.

Pricing Overview

Census offers various pricing tiers to cater to different organizational needs:

• Free Plan: $0 per month. Includes 1 billable destination, 2 active syncs, 5 user seats, and 1 workspace.
• Professional Plan: $350 per month (billed annually). Offers 2 billable destinations, 5 active syncs per destination, 5 user seats, and 2 workspaces. Additional destinations can be added for $200 per month each.
• Enterprise Plan: Custom pricing. Provides unlimited workspaces and user seats, access to enterprise connectors (e.g., Oracle, NetSuite, Shopify), real-time live syncs, Audience Hub, Census Embedded, AWS PrivateLink, and custom legal terms.

FAQs

Q1: Can Census integrate with my existing data sources and tools?
Yes, Census supports integration with over 200 sources and destinations, including CRMs, marketing platforms, databases, and more.

Q2: Is Census suitable for non-technical users?
Absolutely. Features like Audience Hub and AI Columns are designed for users without technical backgrounds, enabling them to build segments and enrich data without coding.

Q3: Does Census offer real-time data synchronization?
Yes, with Live Syncs, Census provides real-time Reverse ETL capabilities, ensuring data is updated instantly across connected tools.

Q4: Can I share data with external partners using Census?
Yes, Census’s Embedded feature allows secure data sharing with external customers and partners.

Q5: What kind of support does Census provide?
Census offers various support options, including documentation, developer resources, and customer support, depending on the chosen plan.