Moz

Moz | Higher rankings. Quality traffic. Measurable results.

Moz is a Seattle-based software-as-a-service (SaaS) company specializing in inbound marketing and search engine optimization (SEO) tools. Founded in 2004 by Rand Fishkin and Gillian Muessig as ‘SEOmoz’, the company transitioned from a consulting firm to a software development company in 2008. In 2013, it rebranded as ‘Moz’ to reflect its broader range of marketing solutions.

Key Features:

Keyword Research: Moz’s Keyword Explorer helps users discover and prioritize the best keywords to target, providing insights into search volume, difficulty, and potential click-through rates.

Link Building: The platform’s Link Explorer allows users to analyze backlink profiles, identify link-building opportunities, and monitor inbound links to their websites.

Site Audits: Moz’s Site Crawl feature scans websites for technical SEO issues, such as broken links, duplicate content, and crawl errors, offering actionable recommendations for improvement.

Rank Tracking: With Moz Pro, users can track their website’s ranking performance over time for targeted keywords across multiple search engines.

On-Page Optimization: The On-Page Grader analyzes individual pages for optimization opportunities, providing suggestions to enhance content relevance and SEO performance.

Pricing:

Moz offers various subscription plans to cater to different business needs, ranging from individual marketers to large enterprises. For detailed pricing information and to determine which plan best fits your requirements, you can visit their official website.